We have continued to work with Uber Eats over the years and they remain an important partner of the club.
The Objectives
- To grow and promote small restaurants in the local area
- Increase digital and social media engagement
- Drive customer rate
Uber Eats is a global company which provides an online food ordering and delivery service. When first partnering with the club in the 2020/21 season, the main objective was to initially drive customer rate, with the focus shifting to amplifying local restaurant favourites. Another objective was to increase their digital and social engagement, by creating engaging and fun content.
The Solution
- Campaigns and promotions to give exposure to local restaurants
- Matchday promotion- Clean Sheets with Uber Eats
- Digital support through sponsorship of birthday graphics
Tailoring the package for Uber Eats allowed both brands to be creative and as result, unique campaign ideas have been created.
Another objective was to promote small restaurants in the local area, this was carried out successfully by becoming the presenting sponsor of birthday graphics on the club's social media channels. This promotion has various restaurants providing a discount on each player's birthday.
The 2023/24 season has also seen an addition of a unique trigger promotion which includes matchday and social graphics, which are tiggered when AFC Bournemouth keep a clean sheet. Local restaurant El Murrino have come on board with the promotion and offer a 50% discount off orders via the Uber Eats app.
The Outcome
- In two months, Uber Eats have gained over one million social media impressions through the two campaigns
- A social media valuation of over £13,000 in the first two months
- Nearly 200 fans utilised the code as a result of the first clean sheet of the season and orders were up three times over (16/9/23)
Uber Eats' third season partnering with the club has already achieved strong social engagement and value, marked by their strategy to embrace an enhanced digital package.
This approach has yielded impressive results, with significant numbers just two months into the season. The partnership showcases the power of combining engaging and relevant activations to drive alignment between AFC Bournemouth's fanbase and Uber Eats.
Testimonial: Target Challenge
To align with the Uber Eats objective of promoting small restaurants in Bournemouth, AFC Bournemouth and Uber Eats worked together to come up with a unique campaign. This saw three players from both the men’s and women’s team represent a restaurant in which Uber Eats work with. Each player had five attempts to hit the Uber Eats target and win up to a 50% discount for their designated restaurant. The campaign ultimately aimed and succeeded in driving customers to Drgnfly, El Murrino and Lazy Fox.
Watch the video here.
Ben Woodward, Territory Operation Manager at Uber Eats spoke about his experience of the partnership so far:
"AFC Bournemouth provides us a unique channel to connect with the local community, and where they help us curate new and targeted ways to connect with our core audience. Over the course of the last two years, they have been fantastic partners in working with us to help scope, design, and execute a set of bespoke activations. This openness and flexibility, always with an eye on maximising the value we create, is one of the key reasons we are able to keep investing in the partnership."